There are three basic areas that need to be addressed in a business plan:
1. Business concept - discuss the industry, your business structure, your particular product or service, and how you plan to make your business a success.
2. Marketplace section - describe and analyze potential customers, who are they, where are they, what are their buying habits. Describe the competition's strengths and weaknesses and how your strengths outweigh those of your competitors.
3. Financial section - Income and cash flow statement, balance sheet and other financial ratios, such as break-even analyses.